Over ten years of B2B, B2C, and D2C marketing experience.
Did you know you can use mobile geo-fencing to target specific audiences for field events?
Convert audiences to high-quality leads, with post-event retargeting campaigns.
Experienced in complex integrated National and International Growth Marketing : Digital, Email, Mobile, Social Media, Field, and Virtual Events. With applied working knowledge of Agile and DevOps Methodology.
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Cheeky Nilla Artisan Vegan Chocolates
Marketing Manager / Founder
Branding, Digital, Social Media, Field, Influencer, B2B and B2C Marketing. Web Development.
Led the business's sales, digital, and content marketing strategy targeting the UK and US markets, local independent retailers, and businesses. Achieving over 6,500+ sales, and 800+ five-star reviews.Developed an integrated marketing approach with USPs, KPIs, and OKRs, leading to year-on-year growth in e-commerce sales by 79%.
Won Facebooks small business competitio.
Achieved ‘Star Seller’ status on Not on The High Street, Etsy, and Yumbles.
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MiPixels
Marketing Specialist
Branding, B2B, Digital, Growth Marketing, and Web Development.
Explored new marketing and branding partnerships with high-profile clients by providing a marketing consultancy service for businesses and organisations. From creating a marketing strategy to implementation, reporting against, and achieving their campaign goals and KPIs.Clients include ACCA, Educate, BPP, University of Hertfordshire, Bangor University, Falmouth University, York St. John University, and University of Derby.
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Educate, Advertising Agency
Intern to Marketing Manager
B2B, B2C, Branding, Digital, Growth Marketing, Web Development, SaaS Product Marketing.
Held full responsibility for all strategies on national and international B2B and B2C membership marketing and communication matters. To build demand, optimise sales pipelines, exponentially grow revenue, and maximising brand awareness in key markets.Led the digital transformation of the agency, auditing, and onboarding digital platforms and solutions.
Created and reported on KPIs, OKRs, and ROI to board members, internal and external key stakeholders.
Mentored the Adhoc and marketing team with Google Ads, Google Analytics, and programmatic RTB.
Developed official partner relationships with ACCA, Facebook, CVIA and BBC.com.
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ACCA Careers
Digital Marketing and Project Manager
B2B, B2C, Branding, Partner, Digital, Virtual and Field, National and International Marketing. Web Development.Took full responsibility for ACCAs official job site, ACCA Careers, using a DevOps Methodology approach. Developed site areas to aid client behavior, increasing lead generation and sales. Maximising brand awareness in key markets: UK, Ireland, Malaysia, Singapore, and China/Hong Kong.
Developed site areas to aid client behavior, increasing lead generation and online sales.
Sponsored by the Big 4, Petronas, Apple and many more, led the partnership and build of ACCA China’s Job-Hunting Competition 2013 and 2014.
Achieved over 120,000 registered users and 350+ recruiters.
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Edunamic - The World’s First Education Specific Real-Time-Bidding Solution (SaaS)
Digital Project and Marketing Manager
B2B, Branding, Digital, Virtual, and Field Marketing. Web Development.Led the branding, website build, and pre/post-launch marketing of Edunamic.
Hosting a month of events at the Institute of Directors (IoD).
Wrote white papers and thought leadership content.
Supported sales teams with client meetings, creating upselling opportunities of £10k-£30k.
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Edumaps - The UCAS application mapping tool (SaaS)
Digital Project and Marketing Manager
B2B, Branding, Digital, Virtual, and Field Marketing. Web Development.
Led the branding, website build, and pre/post-launch marketing of Edumaps.Sponsored and organised events and conferences.
Wrote white papers and thought leadership content.
Platforms experienced in…
Newsweaver (Email)
MailChimp (Email)
DotMailer (Email)
Salesforce (CRM)
SalesForce Pardot (Automation)
Google Analytics Individual Certification (2022)
WordPress (CMS)
Drupal (CMS)
Adobe CMS
Reverse Delta FXRecruiter (Recruitment platform)
HootSuite
Trello
Applied experience in…
API Integration and Testing
Brand Building and Rebranding Exercises
E-commerce Backend Management
Facebook / Instagram Advertising
Google Ads
Growth Marketing and Strategy
HTML and CSS
Marketing to Sales Funnel Conversion
Partnership Marketing
Programmatic RTB
UI and UX
Webinars and Virtual Conferences
Website and Platform Development
Softwares experienced in…
Adobe Photoshop
Adobe Indesign
Adobe Dreamweaver
Autodesk 3Ds Max
Microsoft Office